Therefore, we were interested in how the sharpness of the sense of the foreign 40 companies in the

Corporate social responsibility means that this in their daily business activities voluntarily, and not solely on the basis of regulations, endeavor to meet social and environmental objectives. Social and media pressures are abroad, especially in mature economies with developed 40 (and acting) the rules of business culture, more and more quickly develop into a force that is foreign (and domestic) companies are due to the success of its core business simply can no longer ignore.
More and more urgent need for foreign 40 companies "showing off" social responsibility has its roots mainly in the increasing degree of globalization. This in different environments taken differently. In some countries, especially those with a relatively closed economy, 40 the "national interest" greater specific gravity than elsewhere, defenders of this (reasoning in political decision-making far richer 40 and more useful) phrases that are still well remember in connection with the sale of Union Brewery foreign buyer, but allows a degree of advantage over foreign competition, irrespective of the quality of products or services. On the other hand, there are environments with very uncritical view of the behavior and activities of foreign companies, which can be in competition with local competitors (if they even still exist) afford 40 just about anything, 40 even the most extreme approaches, such as the support of one or another political option , finance armed conflict or "merely" the ruthless exploitation of natural resources. What do the research around the world
The growing need to regulate this quite imbalanced situation was the establishment of the UN Global 40 Compact also responded to the UN. Two years ago at this conference, the Global Compact Leaders Summit in collaboration with Goldman Sachs and McKinsey presented three interesting reports, which nicely reflects the importance of implementing social responsibility in practice.
The study, which was presented by investment bank Goldman Sachs, which unfortunately 40 only covers economic sectors of energy, mining, food industry and media, found that companies that are perceived as a leader in the introduction of new environmental, social and governance (ECG) policies to create sustainable competitive advantage in the period 2005-2007 exceeded the average growth recorded in the stock market, as much as 25 percent, while 72% grew faster than direct competition.
McKinsey has presented a complementary survey conducted among senior staff at participating businesses. With over 90% of executive directors, with the introduction of new environmental, social and governance (ECG) policies in the strategy and operations of their businesses engaged in more than five years ago. Showed it was a considerable difference between the declarations 40 of principle and action. The difference between words and actions is especially pronounced on the issue of integration of corporate responsibility in the entire supply chain; 57% of directors considers that this should be the responsibility of the supply chain of their business, only 27% of them notes that this is in fact both. SLOVENIAN HORUS with black dots
Unfortunately similar studies that would relate to Slovenia, no. However, also in our things clearly developed. In 2004, the institute was established IRDO (Institute for Development of Social 40 Responsibility), has recently IRDO together with PRRS (Slovenian Association for Public Relations) awarded the first prize for social responsibility in Slovenia, called Horus. First of Horus in the category of large companies received Trimo granted but were still in the category of small and medium-sized 40 enterprises.
Despite themselves boast that you can dedicate to the extended participation of Slovenian piarovcev" with IRDO and of course the very idea awards for social responsibility, 40 we can not ignore some black dots. The first and biggest is the fact that information about the winners at the time of writing still is not on the website of the organizers is not on the website www.horus.si, where we still invite you to subscribe. Despite all the good intentions, this is also one of the examples of social (in) liability, in this case, even those that would have to be a particularly keen sense. 40 RESPONSIBILITY "OUR" multinationals
Therefore, we were interested in how the sharpness of the sense of the foreign 40 companies in the Slovenian IT market. Branches and other legal forms of foreign multinationals with their partner ecosystems in Slovenia is largely dominated by real IT market. For advice and real results in this field are therefore asked globally and locally most of them, about which you can read more below.
All the responding companies have the same questions answered very differently, however, have answers some common points. If "we start with the good news," this is the fact that all companies on the allocation of funds for humanitarian purposes and sponsorship decisions at the local level. Bržčas otherwise the reason for this exploit market knowledge, which is also the main reason for the existence of any local branch of a